The new Linus & Clyde Kitchen site is launched, and Andraya Simpson is lining up stores for her exciting new all natural gourmet garnish for dogs. Tom Dolle Design created the site using WordPress, incorporating custom photography from Monica Stevenson and Google fonts. The new site took existing branding elements from the packaging and extended it into the full “visual voice” of the brand. Tom Dolle Design supplied art direction, organization, text editing and production of the site in-house.
Linus & Clyde Kitchen Site Launched
July 11, 2011New Posters for Samuel & Sons
May 17, 2011
As part of an ongoing poster campaign, Tom Dolle Design created a new series of images for Samuel & Sons with noted photographer Amos Chan. The posters highlight new items in their passementerie collections, including exclusive designs by textile designer Lori Weitzner and interior designer Roger Thomas. The posters can be seen on a strategic phone booth in front of the store across from Bloomingdale’s.
Bed Bug Dogs and Wigs
May 17, 2011
We love tackling an unusual subject, and two recent projects gave us a chance to have some fun—but solve very real communication problems. The first is a bed bug dog business—professionally trained beagles that can sniff out the presence of bed bugs, which have created a panic amongst New York apartment dwellers and hotel visitors. The logo plays on the “Watson” concept with a strategically gloss laminated magnifying glass on the business card, and a red plaid pattern on the back.
Joseph Fleischer is one of the oldest custom wig makers in New York, and a new owner wants to breathe new life into the business. The hairpieces are made by hand in the local workroom, where they are custom fitted and blended using the latest micromesh and high-quality human hair. Our logo design maintains the classic old world look with Trajan as the main font, with secondary type in Helvetica Neue. The logo has been applied to business materials, ads and a website.
PSLDI Logo for National Urban Fellows
May 16, 2011
As an extension of the National Urban Fellows branding, Tom Dolle Design created a logo for the Public Service Leadership Diversity Initiative, a new program of the leadership organization. The logo includes elements of the original NUF logo for continuity, such as typography, color and the star symbol. The new logo will appear on reports, program materials, events and a new micro-website.
New Brochure for Roger Thomas
May 13, 2011
Samuel & Sons, the well-known passementerie resource for interior designers, launched its first creative collaboration with world-renowned interior designer, Roger Thomas. Thomas is Executive Vice President of Design for Wynn Design and Development and a recognized leader in interior design for the hospitality industry. He designed the interiors of Wynn Las Vegas and Encore at Wynn Las Vegas, led the interior design of Wynn Macau and Encore at Wynn Macau. For 20 years, as principle of Thomas Design Group, Roger Thomas designed the interiors of the company’s many properties, including the Golden Nugget hotels in Las Vegas and Laughlin, and the most important properties on the Las Vegas Strip.
To launch the new collection, Tom Dolle Design directed a photo shoot for several key images and produced a promotional brochure highlighting the scale and flare of this luxurious collection. Samuel & Sons products are sold exclusively to interior designers at their key showrooms around the world.
TDD Designs Consumerist Manifesto Site
May 11, 2011
Tired of being abused by corporations that abuse consumers with products and services that don’t live up to your standards? You’re not alone. Writer, blogger and humorist Charles Selden asked Tom Dolle Design to create The Consumerist Manifesto, a blog to coincide with his new book, as a forum to share the abuses corporations heap on consumers and the ways to fight back. Look for Charles’s new book (Sterling Publishing) by the end of 2011.
Comprehensive Website for NUF Goes Live
May 11, 2011
National Urban Fellows is a premier leadership development organization and voice of authority on leadership diversity in the country. They develop people of color and women who are committed to public service with programs and networks of Fellows, Mentors, Alumni, and Community Partners to inspire excellence and diversity in public service leadership for a changing America, promoting social justice and equity.
Having worked with National Urban Fellows for several years now, we started with a complete rebrand of the 30 year old organization. A new logo represented the 3 main areas of their fellowship program—the fellows, the mentors and the alumni. Multiple print communications materials were produced along with a website.
Due to their expanding programming, Tom Dolle Design designed and developed a comprehensive, content-rich website to allow for more social media interaction, photo and video content, influential reports and papers, and areas for new initiatives. The expanded reach has led to new relationships with major government organizations and corporate sponsors.
New Weitzner Brochure for Samuel & Sons
October 27, 2010
Lori Weitzner’s exciting new Patina, Etoile, Martinique and Aquarelle collections of tiebacks and holdbacks for Samuel & Sons Passementerie were beautifully captured in a photo shoot and brochure by Tom Dolle Design. These unique jewelry-inspired trims for the high-end interior design market once again demonstrates Weitzner’s penchant for dimensional texture, natural materials and culturally based design. The unique materials—leather, metal, coconut shell beads, Lucite and fabric—combine in forms unique for the industry.
In designing the photo shoot, it was critical to show each holdback with a curtain panel. Additional colorways were shot individually, and a few key shots were added to express the personality of the collection. The brochure will be the main selling tool for the multiple Samuel & Sons showrooms around the world, since sampling of such large and expensive items is prohibitive. The challenge was fitting so many items into a compact 8 pages, so our layout skills were put to the test—but the final brochure debuted to raves.
New Website Launches
October 27, 2010
One of the latest projects at Tom Dolle Design is a new logo and website for Digital Whiteout, a leader in the burgeoning field of reputation restructuring. The logo, in cobalt blue and black, includes a “disappearing thought bubble” that represents the unfair articles, blog posts, consumer complaints and outright malicious search-engine results that a company may want to act on. An image slider of simple, bold photos with the applied pattern seen in the logo and concise typographic statements create a strong and memorable brand for the new start-up.
As well as a logo and website, the design program included a PowerPoint presentation template and business forms.
TDD Designs New Education Program for Rabbis
October 27, 2010
Working with Levine & Partners, Tom Dolle Design designed the “Couples Aware” rabbi education program, a partnership between the Jewish Genetic Disease Consortium (JGDC) and the New York Board of Rabbis, and funded by a one-year $50,000 grant from the UJA-Federation of New York, to discuss genetic testing during premarital counseling sessions. The education program included overall branding for the program, a comprehensive Learning Guide, handouts and brochures for the rabbis and couples, a PowerPoint presentation and various support collateral.
The first presentation was widely praised by the rabbinic community and featured in a story in The Jewish Week. The article stated:
The JGDC has plans to host “Couples Aware” training session for rabbis around the New York metropolitan area, with five dates already set over the next six weeks, with additional sessions being planned in Connecticut and New Jersey next year. The organization hopes eventually to take the program nationally.
Rabbis at the event received a “Rabbi Learning Guide,” which included a pledge to discuss genetic testing during premarital counseling sessions, which they were asked to sign that day, as well as brochures for them to hand out to couples who come to their office for counseling.
“We now have the tools to ensure that our children are born without Jewish genetic diseases,” said Yudenfriend-Glaser. “Let’s make sure we use them.”
Tom Dolle to Jury UCDA Competition
August 2, 2010
Tom Dolle will serve as a judge in this year’s University & College Designers Association (UCDA) annual competition. The UCDA Design Competition recognizes the best of the exceptional design work done to promote educational institutions (secondary, vocational, or higher education).
Juried by renowned designers and art directors, the UCDA Design competition attracts over 1200 entries annually from throughout North America and has become recognized as a showcase for the best in educational publications. The design show highlighting the winners of the competition will be opened and featured at the annual UCDA Design Conference October 2-5, 2010 in Minneapolis, Minnesota.
New book from Tom Dolle Design: Designing the Samuel & Sons Brand
August 2, 2010
Samuel & Sons, a premier supplier of decorative trimming (passementerie) for the high-end interior design market, turned to Tom Dolle Design to create a logo and branding program. Over the past decade, this program grew to include an iconic collection of still-life photography that has become one of the most well-recognized and respected advertising campaigns in the industry.
By explaining the creative process behind the photography, this book gives a unique glimpse into the mind of a designer. The 62 pages are filled with numerous images by New York photographers Monica Stevenson and Amos Chan, some presented publicly for the first time.
Tom Dolle Design is one of New York’s finest strategic design, marketing and branding firms. The company’s current focus is branding, communications and packaging, as well as design consultation directing strategy, staffing, long-range planning and product development.
Over the years Tom Dolle Design has garnered every major design award and Dolle has been quoted on design issues in publications such as The New York Times, Crain’s New York Business and Communication Arts.
A graduate of Rhode Island School of Design, Dolle is also an adjunct professor in Pratt’s Graduate Communications Design program. Key members of the Tom Dolle Design creative team include senior designers Chris Riely and Mary Hall, both graduates of Pratt Institute.
Available here from Blurb.com.
Tom Dolle Invited to Taiwan Workshop
July 9, 2010
Tom Dolle was invited by the Taiwan Ministry of Education to give a lecture and workshop for 30 of the best design students from schools across Taiwan. The workshop was part of a scholarship program to award graduate scholarships at partner institutions around the world including Pratt Institute, where Tom Dolle is an adjunct professor. The 2-week event took place June 28-July 10 at Yunlin University in Douliou City, Yunlin county in south-central Taiwan.
The 2-day workshop resulted in some amazing work. Students created letterforms out of common materials, photographed them and then created layouts including a famous quote on design. A complete sampling of the work can be seen here.
As a guest of the Taiwan MOE, Tom was taken on side trips around Taiwan with visits to Sun Moon Lake, Taipei, and Kaohsiung. He was joined by colleagues from USC, Art Center, Sheridan and Parsons.
Fast Company: Five Steps for Consumer Brands to Earn Social Currency
May 4, 2010As Ben Paynter writes in Fast Company, major consumer brands still have a lot to learn as social tools continue to proliferate. He examines user data and makes 5 major conclusions (nicely illustrated in the included graphic): Advocates trump followers, Context matters, Social tools are a means not an end, and Gimmicks marginalize trust.
The new $100 bill unveiled…ugh?
April 23, 2010As Ken Carbone describes in Fast Company, the new $100 bill, although a laudable effort at security encoding, is a missed opportunity for good government design. If you’re offended by cheesy corporate motivational-type films, don’t watch the official video release.
