Lori Weitzner’s exciting new Patina, Etoile, Martinique and Aquarelle collections of tiebacks and holdbacks for Samuel & Sons Passementerie were beautifully captured in a photo shoot and brochure by Tom Dolle Design. These unique jewelry-inspired trims for the high-end interior design market once again demonstrates Weitzner’s penchant for dimensional texture, natural materials and culturally based design. The unique materials—leather, metal, coconut shell beads, Lucite and fabric—combine in forms unique for the industry.
In designing the photo shoot, it was critical to show each holdback with a curtain panel. Additional colorways were shot individually, and a few key shots were added to express the personality of the collection. The brochure will be the main selling tool for the multiple Samuel & Sons showrooms around the world, since sampling of such large and expensive items is prohibitive. The challenge was fitting so many items into a compact 8 pages, so our layout skills were put to the test—but the final brochure debuted to raves.
