We love tackling an unusual subject, and two recent projects gave us a chance to have some fun—but solve very real communication problems. The first is a bed bug dog business—professionally trained beagles that can sniff out the presence of bed bugs, which have created a panic amongst New York apartment dwellers and hotel visitors. The logo plays on the “Watson” concept with a strategically gloss laminated magnifying glass on the business card, and a red plaid pattern on the back.
Joseph Fleischer is one of the oldest custom wig makers in New York, and a new owner wants to breathe new life into the business. The hairpieces are made by hand in the local workroom, where they are custom fitted and blended using the latest micromesh and high-quality human hair. Our logo design maintains the classic old world look with Trajan as the main font, with secondary type in Helvetica Neue. The logo has been applied to business materials, ads and a website.
